ALPHA & JAM LOCATIONS

The Madison, Lagos

CITY

Lagos

FORMAT

Full-motion Digital display

NETWORK

Outdoor Roadside


In April 28th 2018 The Madison, West Africa’s most iconic digital screen was light up to provide that premium and exclusive advertising space brands have been looking for. The Iconic Madison is strategically situated along the iconic bridge (Lekki – Ikoyi Link Bridge) linking the ultra-rich audience in Ikoyi with the high purchasing power consumers in Lekki.

With an impactful 1km clear visibility, from both sides of the screen, The 4K digital display delivers over 30million views per month reaching the upwardly mobile, the affluent, the rich, c-level executive, celebrities and young adults.

 

Video

LOCATION
DETAILS
ENABLED TECHNOLOGIES

Live Data Feeds, Live Video Feeds

SIZE

500sqm ( 250sqm iconic digital and Mega large format iconic static )

AUDIENCE DEMOGRAPHICS
INSIGHTS
  1. The approval for the most iconic digital screen (The Madison ) was issued by the Lagos state government in 2016 and development work started late 2017, it was light up for the first time in April 2018 serving launch brands like Nike, Coca-Cola, Ecobank, RollsRoyce and Budweiser.
  2. Deliver over 30million reach in a month
  3. Most the iconic location in Nigeria, the Madison commands earned media from photo ops around the bridge.

Great brand deserves Great space®