In a strategic business alliance move, Kelloggs entered a marketing and sales joint venture with Tolaram group, the makers of Indomie noodles, and we were tasked to develop / refine the kellogg’s brand to suit the Nigerian market.
One major consideration when executing ideas in the FMCG market in Nigeria is the ability of a brand to have a stock keeping unit from top to bottom on the socio-economic table.
We have to develop branding for kelloggs cereals and also redesign the package outlook for the pack type using coco, the monkey, and tiger as our flag ship.
This also included through the line asset development form branding to signage and other media.
What We Did
UI/UX Design, Responsive Web Design