In a bid to build a community of SME owners in Nigeria, Microsoft needed to own a portal system that connected every one together in a manner that enables multi-level interaction between SME owners but also create the platform for Microsoft and its partners ( Diamond bank / HP / SMEDEM / MTN and Intel) to engage with the business owners.
The campaign started with a pitch your idea event where business owners and others aspiring to own a business sent a business plan through a platform for people to vote and the jury looked through the plan to build a pre-qualitification round for participants whose business met certain criterias. Everyone registered for the event were also added the portal.
What We Did
Web Design, UI/UX