How do we drive more consumption of hot coffee during the raining season? That was all it was. People tend to be more receptive to hot meals during this season, however at this point, there are a million an one hot avalaible meals any consumer can take.
Nescafe needed to be top of the mind.
We developed a weather based richmedia campaign that connected to a weather cloud data center to feed people with accurate weather information as per their pinpoint locations and then showed them how a cup of hot coffee was important at that time.
Programmatic ads were used to drive targeted adveriting on desktop and mobile to reach our audience.
What We Did
UI/UX Design, Mobile Game Design, Facebook Game