Pringles is known world wide as a youth loving fun brand, the first point of call is to see how the brand can connect with the Nigerian youth base in manner that connects with their culture and believes but at the same time retaining the global Pringles identity.
We developed a tag line “THE FUN NEVER STOPS” and designed creative and beautiful communication materials through the line to support the brand promise.
The brand also briefed us to come up with an entirely new snack product that is not expensive and is affordable to the guy on the street who can’t afford more than 20NGN for a snack. We create the name called “TWISTER” and developed communication materials around it.
What We Did