Alpha and Jam Launches Taxi-top (quarOOH)

Alpha and Jam Launches Taxi-top (quarOOH)

2020-09/30 2:13 PM

If you’re anything like Alpha and Jam, you’ll see that the vehicle top is an under utilized advertising medium in desperate need of disruption in Nigeria. In the ride-sharing space, there are thousands of rooftops that could be generating millions of brand impressions, but are instead doing almost nothing.

Alpha and Jam has collaborated with Uber Nigeria to monetise this opportunity via Taxi-top display on cars. The Taxi Top Display is a flagship product of Quar, a subsidiary of Alpha and Jam.